The Data Tracking Battle | Panel

Channel:
United States GameDaily Connect
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11,400
Published on ● Video Link: https://www.youtube.com/watch?v=3fgC6AcSuCs


Duration: 55:52
558 views
4

Panelists: Peter Hamilton, CEO, Tune; Charles Manning, CEO, Kochava; Simon Kendall, Head of Communications, adjust; Ben Roodman, Director of Business Development, Appsflyer; Moderator: Pepe Agell, Head of International, Chartboost

Delivered at Casual Connect USA 2015

Advertisers are facing an increasingly multifaceted user acquisition landscape and are searching for a coherent way to track installs across all their media partners. Third-party attribution platforms provide some of the necessary tools to do install attribution and have a consistent claim window across channels. The attribution space is still fragmented. What are the different attribution methods? What data should be tracked? Why is there no consensus yet? What will be the future of 3rd party trackers?



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Tags:
Casual Connect
Casual Connect USA 2015
Peter Hamilton
Tune
Charles Manning
Kochava
Simon Kendall
adjust
Ben Roodman
Appsflyer
Pepe Agell
Chartboost
Advertisment
Third-party attribution platforms
Data tracking