New Way Now: Zebra Technologies defines the future of frontline productivity with employees + agents
18→ Featuring: Tom Bianculli, Chief Technology Officer at Zebra Technologies
Executive Summary: Leading digital solution provider Zebra Technologies is using Google Cloud to empower frontline workers across industries to work more intelligently. Integrating Google Cloud solutions and generative AI with wearable computing, Zebra Technologies helps workers streamline operations, automate workflows, and gain insights to work more effectively. Delivering these interactive experiences to frontline workers enables Zebra Technologies' customers to increase operational efficiency and, in turn, provide a better experience to their own customers.
Challenge: In the face of a growing shortage of workers globally, frontline workers in sectors such as retail, transportation, logistics, and warehouse operations are being asked to take on an increasing volume of responsibilities. As a result, Zebra Technologies’ customers need solutions to help their staff work smarter.
Solution: Zebra Technologies used Google Cloud to develop SaaS offerings to improve operations for its customers’ frontline workforce. With Google AI, it developed a suite of agents to support retail workers, along with solutions to support communication, task management, and labor optimization. By combining generative AI with wearable technology, Zebra Technologies is putting insights and information at the fingertips of frontline staff, empowering them to complete their tasks in the most efficient way, ultimately improving enterprise-wide efficiency.
Result: With Google Cloud, Zebra Technologies is accelerating innovation to address global workforce challenges, empowering frontline staff to work more intelligently and increasing operational efficiency for its customers.
Interview highlights and key takeaways from our interview with Tom Bianculli, Chief Technology Officer at Zebra Technologies:
→ “Six years ago, we had no SaaS offerings and now we have an entire software business, and we went on that journey together with Google.”
→ “We can create labor benchmarks that can help with labor scheduling and automate not just the workers' experience, but make the store manager more effective and then ultimately cascade that to the entire enterprise. And we wouldn't have been able to do that if it wasn't for the relationship with Google.”
→ “With generative AI and wearable computing, we're actually bringing the experience closer and closer to the physical reality.”
→ “The technology fundamentally itself is world class and the amount of R&D that's being put in from Google's perspective is massive.”
→ “Google genuinely has the intention for us to be better advanced on our mission and understand how we can meet the aspirations that we've set for ourselves.”
→ “Zebra Technologies and Google Cloud are working together to deliver interactive experiences for frontline workers.”
Google Cloud products used: BigQuery, Gemini
Learn more:
→ How Zebra Technologies is helping transform the supply chain: https://goo.gle/4kCFxi1
→ New Way Now: Zebra Technologies drives retail transformation with Google Cloud https://goo.gle/3HDrVEs