Not “USA Lite:” Mobile RTB Performance in EMEA vs. US | Spencer Scott
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Delivered at Casual Connect Tel Aviv 2015.
Staying on top of the fragmented and fast-moving mobile ecosystem is tough, but programmatic media buying techniques such as real-time bidding (RTB) are helping. For marketers in Europe have an additional struggle, though: RTB stats are often dominated by the large US market – but European mobile users behave differently and respond to different types of ads. This webinar explores the latest in programmatic mobile marketing from a European viewpoint. In it we’ll cover: Programmatic marketing and its impact on mobile, Differences in RTB performance in Europe and the US Beyond RTB: extending programmatic techniques to multiple channels Mobile programmatic case studies from European mobile app marketers.