The Data Battle: What Data to Track and How to Use it? | PANEL
3Panelists: Daniel Kahtan, Director of Sales and Business Development, AppsFlyer; Ilja Goossens, Director of Market Development, TUNE; Garrett MacDonald, Executive VP of Business, Kochava; Yaniv Nizan, CEO & Co-Founder, SOOMLA; Moderator: Pepe Agell, VP of Business, Chartboost
Delivered at Casual Connect Tel Aviv 2015.
Advertisers are facing an increasingly multifaceted user acquisition landscape and are searching for a coherent way to track installs across all their media partners. Third-party attribution platforms provide some of the necessary tools to do install attribution and have a consistent claim window across channels. The attribution space is still fragmented. What are the different attribution methods? What data should be tracked? Why is there no consensus yet? What will be the future of 3rd party trackers? In order to answer these and other questions, weβve gathered the leading attribution platforms to get their take.