Guide to Cost Efficient User Acquisition | YOO

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GameDaily Connect

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11,400

Published on November 20, 2015 9:08:41 AM ● Video Link: https://www.youtube.com/watch?v=APFZECUNs54

Duration: 21:07

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Delivered at Casual Connect Asia 2015

With a network of 150,000 mobile games, Chartboost understands the financial burden of launching a mobile game. Savvy developers need to be particularly careful in how they manage their budgets. This session will cover the basics of choosing proper ad formats and executing campaigns. It will also delve into the often contradictory world of analytics, outlining the tools essential for preventing catastrophe at launch.