Free-to-play game developers are facing the challenges of determining how much functionality they should build themselves and if they should use external frameworks and solutions. The typical social gaming platform feature set has remained almost unchanged for several years, but the mobile gaming market is changing rapidly. What should developers expect from future free-to-play optimized solutions? Kabam Senior Director Product Management Tomi Huttula will delve into what tools and services will help drive monetization and how to optimize social features for increased acquisition and retention in free-to-play games.
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