Proactive Listening: Turning Data Into Value | Mickey Maher

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United States GameDaily Connect
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Published on ● Video Link: https://www.youtube.com/watch?v=6QPhIpcXC0g


Duration: 25:04
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Delivered at Casual Connect Europe 2017. User data is a conversation, and the best publishers know it’s not enough just to listen. With more time and money going to fewer apps than ever before, users need to know they’ve been heard. Proactive listening is a data-driven process that begins with a deep understanding of your customer. It ends with a fiercely loyal and fully monetized user base. This talk explains how.
To download slides: http://bit.ly/2n5gyqJ



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Tags:
Casual Connect
Casual Connect Europe 2017
Mickey Maher
Upsight
UA
monetization
games industry
data and analytics
in-app ads
crash analytics
rewarded video