Puzz Loop is a 1998 arcade game by Mitchell Corporation. It's the earliest example of this style of gameplay I have found, the style copied by games such as Zuma (2003) and Sparkle (2011). Puzz Loop is *not* controlled using an analog stick, which makes it significantly less enjoyable to play than these newer games.
Mitchell Corporation has developed arcade games since 1989 including Pang! sequels and various Puzz Loop games.
At this time, syltefar has 1,220 views for Puzz Loop spread across 2 videos. Less than an hour worth of Puzz Loop videos were uploaded to his channel, making up less than 0.02% of the total overall content on syltefar's YouTube channel.