Redefining the UA Playbook in the new era of Mobile - Gabe Lewis, Mistplay John Wright, Kwalee

Subscribers:
9,810
Published on ● Video Link: https://www.youtube.com/watch?v=FJnh4X9nKog



Duration: 10:03
129 views
6


In this video, Gabe Lewis from Mistplay & John Wright from Kwalee talk about - Redefining the UA Playbook in the new era of Mobile

Speakers:
Gabe Lewis, Global Head of Accounts, Mistplay
John Wright, Vice President, Mobile Publishing, Kwalee

Pocket Gamer Connects London 2024
Track Name: Audience Accelerator
Talk Sponsored by: Mistplay

********************************************************

If you want to hear more world-class speakers sharing their insight and expertise at one of our events, details of our next event can be found here - https://www.pgconnects.com/next-event

For the latest news, interviews and opinion, visit https://www.pocketgamer.biz

CONNECT WITH US

If you would like to know more about Pocket Gamer Connects or any of our upcoming events, why not sign up for our event mailing list? Simply go to…

https://www.pgconnects.com/sign-me-up

@PGConnects




Other Videos By PocketGamerbiz


2024-03-18Innogames’ Deniz Kekeç On Building Long-Lasting Relationships With Narrative Marketing
2024-03-07Innogames’ Strategy To Extending The Lifespan Of Legacy Games
2024-03-04How to get the most value for each ad impression | Geeshan Willink from Nefta
2024-02-29Guy Gadney & Harry Holmwood On Baking Omelettes And AI Into Your Game Worlds
2024-02-27Panel: The Mobile Marketing Survival Guide: How to Navigate new Industry Trends.
2024-02-22Webshops, IP In AI, And Avoiding Apple’s Commission Fees: The Full PGC London Wrap-Up
2024-02-19Fireside Chat: How the Home of Dead by Daylight has Stayed Independent. Charlie Scowen & Danni Pratt
2024-02-16Karl Knights and Lirui Ding On The Data And Trends Defining Mobile Gaming In 2024
2024-02-15When you Said 'Attribution', did you Mean 'Contribution'? - Maor Sadra & Hadar Telem, INCRMNTAL.
2024-02-15Creator Collaborations in Gaming - 2024 & Beyond - Axel Danielsson & Björn Karlsson, WeHype.
2024-02-15Redefining the UA Playbook in the new era of Mobile - Gabe Lewis, Mistplay John Wright, Kwalee
2024-02-15Winning the Game: Leveraging Contextual Bandits for Creative Optimization - Joseph Iris, Persona.ly.
2024-02-15Kicking off 2024 for iOS Device IDs, Privacy Manifests & SKAN - David Philippson, Dataseat.
2024-02-15Introducing Kwalee's New Publishing Platform - Muhammad Waqas Khan, Kwalee.
2024-02-15Keynote: Embracing Change & Innovation in Game Development: A new era of Flexibility & Creativity.
2024-02-15Leveraging Data Analytics for Game Advertising & Marketing - Summer Liu, SocialPeta.
2024-02-14Why you should diversify your demand | Eado Hofstetter from Digital Turbine
2024-02-14How to create authenticity in video advertising | Itai Raveh from Uplifted
2024-02-14Panel: Mobile Gaming Revolution: Tackling UA Challenges & Pioneering Future Opportunities.
2024-02-14Levelling up in the new era: Unlocking Success Amidst Evolving Marketing & Privacy Regulation.
2024-02-14How to Leverage Predictive Analytics to Enhance iOS Marketing Performance - Keren Gritzman, Pecan.ai