Reinventing the About.com legacy - Neil Vogel, CEO of About.com

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1.0 Internet star About has always been one of the most trafficked websites. However, by 2013 innovation stopped, product atrophied, talent exited, and metrics faltered. Two years later, About is thriving again. CEO Neil Vogel reflects on leading a massive transformation, rebuilding culture, and instilling the value of data and design.

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Tags:
Web Summit
Marketing
Stage
Neil Vogel
About.com (Website)
Chief Executive Officer (Job Title)
2015
Dublin
Ireland