Resurrecting Renowned Explorers: Forging Success From a Failed Launch

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Renowned Explorers: International Society
Game:
Renowned Explorers: International Society (2015)
Duration: 31:59
168 views
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CONTROL CONFERENCE 2016

Manuel Kerssemakers | Co-founder, Marketeer, Programmer | Abbey Games

Manuel Kerssemakers shares how Abbey Games turned the failed launch of Renowned Explorers into a success.

Launching games is known to be hit-or-miss. You work hard, hopefully release and then roll the dice. Success means lots of sales and good reviews, and otherwise we’re quick to label something a failure, but is a game’s performance this binary? In 2015, Abbey Games failed to launch Renowned Explorers properly, now it’s over a $1M in revenue. What happened in between? In this talk Abbey Games dissects the troubled and ambiguous launch of Renowned Explorers and views the steps it took to turn a big loss into a big win.

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Tags:
video game development
game development
Abbey Games
Renowned Explorers
marketing


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