Rovio: Hatching a Phenomenon | Wilhelm Taht

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United States GameDaily Connect
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Published on ● Video Link: https://www.youtube.com/watch?v=yaUVuHgzCfE


Duration: 26:03
181 views
4

Delivered at Casual Connect Tel Aviv 2015

In this session, Wilhelm will take a deep dive into some of the initial thinking and work that went into building a franchise spanning toys, clothes, games (with 3 billion downloads), soon a feature length cinema release and more. Why did Angry Birds grow so big, what are some of the key learnings we can take out of it?



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Tags:
Casual Connect
Casual Connect Tel Aviv 2015
Willhelm Taht
Rovio
marketing
mobile
retention
culture