What Do You Know About Gamers? | Brendon Kraham

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Published on ● Video Link: https://www.youtube.com/watch?v=0S8LPjDUozg



Duration: 22:24
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Delivered at Casual Connect Tel Aviv 2015

There’s a huge number of video gamers in the world today, and a reported 1.4 billion of them enjoy playing those games on mobile devices. But some of those users will spend more time and money playing games than others. Who are those users, what characteristics do they exhibit and how do you find them? Brendon Kraham will discuss who these influencers are, and share strategies to acquire and monetize them.







Tags:
Casual Connect
Casual Connect Tel Aviv 2015
Brendon Kraham
Google
games
user aquisition
marketing
monetization
retention
publishing