Running For Your Life | Daniel BERNSTEIN

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United States GameDaily Connect
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Published on ● Video Link: https://www.youtube.com/watch?v=Z9Xsfw8l6fU


Duration: 27:19
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Download Slides: http://gamesauce.org/news/2014/08/23/daniel-bernstein-found-the-fun-in-the-games-industry-casual-connect-video/

Delivered at Casual Connect USA, July 2014

The evolution of endless runners is another snapshot of how quickly and dramatically just about every business assumption changes in free-to-play mobile games. Our assumptions regarding user acquisition, ARPDAU, retention, customer demographic and sources of monetization are substantially different now, after having launched and operated our endless runner for 12 months, than when we first scoped out the project. Join me for an exploration of that journey.



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Daniel Bernstein
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Casual Connect
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Video Game Development (Industry)
Free-to-play (Video Game Genre)
Mobile Game (Industry)