Games are at the forefront of how to monetize users, yet focus on user retention. The new economy for mobile games has a faster growing potential audience - more than any other sector in games. As titles have found resonance with players, monetization models have emerged for games including charging consumers directly, running ads within the game, and instigating the consumption of virtual goods or other in-app purchases. Discovery models have also evolved as developers are focused on finding valuable users so they can continue to test and find the balance of monetization and user experience. This panel will be an in-depth, detailed discussion on how Big Fish Games, PikPok and Execution Labs interpret this competitive outlook on the marketplace of the new app economy, providing first-hand experience on the advantages and disadvantages of various models and monetization methods.
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