When you’re selling high-end homes and delivering luxury service, sometimes the little details matter most. And while appreciation can be shown with tangible gifts, it doesn’t have to be: agents can also connect with clients through sincere, authentic interactions.
For Ingrid Hart, sales associate at Prominent Properties Sotheby’s International Realty, nothing is more important than active listening during the buying process, and once her clients move into their new home, she’s mindful to touch base periodically. “I keep in contact with them monthly, and then every three months, six months, and then a year,” she says. “It’s very important to have a balance.”
Hart is committed to ensuring her clients know they matter. “Big accounts, small accounts — they all count,” she says. “And it really is important for people to understand that it wasn’t just a transaction and a commission; I actually care to go the extra step to make sure they feel valued.”
For more leading real estate advice, see the Leading in Luxury channel on Inman.
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