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tinyBuild shares the most effective and up-to-date strategies for launching a game on Steam in 2025.
Forget everything you knew about marketing—this session provides a step-by-step playbook, from announcement to release, to maximize your game’s success.

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Contents:
0:00 – Intro: Why launching on Steam in 2025 is a whole new game
2:00 – Market Shift: Oversaturation, outdated advice, rising noise
6:00 – Wishlists: Why they don’t predict success anymore & how to use them
10:00 – Modern Strategy: Short, dense campaigns outperform long builds
14:00 – Audience Focus: Finding and locking in the right niche
17:00 – Steam Page: Layout, tags, GIFs, key art, and strong messaging
22:00 – Optimization: Testing CTR, banner visibility, and iterating art
27:00 – Naming & SEO: Subtitles, tags, and discoverability hacks
30:00 – Community: Using Discord and updates to build momentum
35:00 – Launch Timing: Why surprise releases fail and how to plan right
39:00 – Announcements & CTAs: How to prepare, when to hit, what to say
44:00 – Case Studies: Potion Craft, Despot’s Game – what worked
48:00 – Common Mistakes: What to avoid before hitting publish
50:00 – Final Advice: Iterate everything, stay consistent, know your audience
57:00 – Q&A & Wrap-Up

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