Game:

Subway Surfers (2012)

Duration: 0:00

193 views

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The gaming industry has evolved rapidly over the past decade, but one constant remains: Subway Surfers. Originally released in 2012, the hit mobile game has maintained a global fanbase and high-quality gameplay experience for 13 years and counting–so what’s the secret? Thomas Frøhlich, Director of Game Design at SYBO, discusses the future of game development, learnings from working on Subway Surfers’ since its inception, and the challenges and innovations he experienced along the way.

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Contents:
0:00 – Intro & Thomas’s Role at SYBO
1:30 – Origins of Subway Surfers and Studio Collaboration
4:00 – Lessons from Early Development & Mistakes
6:30 – Creating the World Tour: Core LiveOps Strategy
8:30 – Maintaining Tech & Art Quality Over Time
10:00 – Prototyping: What Worked, What Didn’t
12:00 – Market Trends & Risk-Taking (e.g. Pokémon GO)
13:30 – Full Rebuild After Studio Split
15:00 – Community Events & Player Engagement
16:30 – Sustainability: Play for the Planet
17:30 – Viral Growth via TikTok in 2022
18:30 – Major Updates & IP Collaborations in 2023
19:30 – Return in 2024 & Key Takeaways (Collaboration, Consistency, Change)

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