Tomorrow's Game Development and Publishing - Henrique Olifiers (Bossa Games)
15The games industry is facing significant disruption and upheaval from several corners: funding restrictions, noisy discoverability, timeshare against other media, social media videos draining attention away, blackhole games... AI is around the corner, poised to disrupt production wherever we like it or not. What does the next two or three years look like, how to prepare for what's coming, and how to prevail in a brand new world of video games that's upon us. Nothing will be the same -- we better prepare!
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Contents:
00:00 – Introduction & Career Overview
03:00 – Industry Change: From Survival to Reinvention
06:00 – Old Publishing Model Explained
09:00 – Platforms Become Algorithm-Driven
12:00 – AI Disrupting Traditional Publisher Services
15:00 – Marketing Shift: Developers & Influencers
18:00 – New Publisher Role: Just Funding
21:00 – Developer Responsibilities Expand
24:00 – Smaller Publishers, More Bets, Less Risk
27:00 – Studio Needs: Marketing & BizDev Internally
30:00 – Budget Limits = Smaller Teams & Tools
33:00 – Cutting Overhead: Externalizing Support Roles
36:00 – Move to Open Source Tools
39:00 – Avoid Middleware Price Shocks
42:00 – Data-Driven Pitches & Early Game Traction
45:00 – Example: Steam Next Fest Game with Poor Reviews
48:00 – Steam Data ≠ Game Quality
51:00 – Marketing as Game Design & Testing Strategy
54:00 – Closing Thoughts: Adapt or Struggle
57:00 – Q&A and Final Words
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