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At the start of 2025, the video game industry remains in crisis. Budgets and player expectations keep rising, while sales lag behind. Technology is evolving faster than ever, reshaping how games are made.
Lukasz Hacura, with 18 years of experience in game development, posed essential questions: Can emerging studios survive in this climate? What strategies will help us adapt? Where should the industry go next?
Lukasz believes we are living in challenging but exciting times—and set out to explore how we can navigate them.

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Contents:
0:00 – Introduction & Speaker Background
1:00 – Industry Crisis: Sales lag behind rising costs and expectations
3:00 – Root Cause: Budgets growing faster than revenue
5:00 – Case Study: Alan Wake 2 shows even hits struggle financially
7:00 – Misconception: No segment (AAA, AA, indie) is “dead” — all are just too expensive
9:00 – Solution: Learn to build smarter, cheaper — sustainable development is key
11:00 – Short-Term Focus: Cash flow and cost control are critical
13:00 – Opportunity: Co-development and outsourcing are rising
15:00 – Long-Term Shift: Spend less, prioritize what truly matters in games

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