Storytelling | Design Management
0Projekte in Praxis und Wissenschaft sind unsere Highlights im Studium. In einer Welt in der real und virtuell zu einem Paralleluniversum verschmelzen wird gutes Storytelling zum Game Changer. Da sich unser menschliches Gehirn Geschichten besser merken kann als Zahlen, müssen wir starke Bilder kreieren und Produkte entwickeln, die eine eigene Geschichte erzählen, nachhaltig sind und Menschen miteinander verbinden. Nicht selten werden solche Produkte von unseren Masterteams bereits während des Studiums umgesetzt und führten zur Gründung eines eigenen Start-up`s.
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Projects in practice and science are our highlights in the course. In a world where real and virtual merge into a parallel universe, good storytelling becomes a game changer. Because our human brain is better at remembering stories than numbers, we need to create powerful images and develop products that tell a story, are sustainable, and connect people. It is not uncommon for such products to be implemented by our master teams during their studies and led to the founding of their own start-up.
#storytelling #design #productdevelopment #innovation #Startup #Produktentwicklung #Innovationen #Design
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