The Changing Face of Mobile Gaming | Darya TRUSHKINA

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The Asian game market is traditionally considered to be entirely different from the Western gaming market, but the rapid growth of "freemium"-model game apps (games that are free to download and play immediately, and allow users to pay fees to gain optional in-app benefits) in the West has brought about a global convergence in the way mobile game apps are developed, as well as in how they are marketed and monetized.

Conventional wisdom suggests that developing premium game apps on closed-platform devices is the most profitable and sensible business plan because up-front profits seem larger, and because development on closed-platform devices is far easier (closed-platform devices have very few variants of operating system and hardware around which to optimize, while open-ended environments have multiple OS and hardware configurations). However, the true future of mobile gaming will be freemium apps on open-development devices.

Delivered at Casual Connect Kyiv, October 2012.

For slides visit: http://casualconnect.org/lectures/mobile/the-changing-face-of-mobile-gaming-darya-trushkina

Download Audio in Russian: http://casualconnect.org/lectures/mobile/the-changing-face-of-mobile-gaming-darya-trushkina



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Darya Trushkina
Game Insight
Casual Connect
Casual Connect Kyiv 2012