The First Purchase: Executing a Critical Step in the Free 2 Play Lifecycle | Honor GUNDAY

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United States GameDaily Connect
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Published on ● Video Link: https://www.youtube.com/watch?v=2-LHWnA61iU


Duration: 23:26
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Download Slides: https://www.dropbox.com/s/y3khutvw3merz9b/Honor_Gunday_CCEurope_2014.pptx

Unlocking the monetary potential of your free-to-play game starts by converting free customers to paying customers, and that means that fragile moment engagement exceeds frugality is of critical importance to anyone running such a service. The concept is obvious, but like "buy low, sell high" in the investment world, successful execution of the concept can be anything but intuitive. In fact, the "logical" approach in this case can yield the worst results. Join Honor Gunday, CEO of Paymentwall, while he discusses the fine art and exact science of turning players into payers.

Delivered at Casual Connect Europe, February 2014



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Tags:
Honor GUNDAY
Paymentwall
Casual Connect
Casual Connect Europe
Casual Connect Europe 2014