Trends in Ad-based Monetization Strategies for Mobile Games | Kaya TANER

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United States GameDaily Connect
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Published on ● Video Link: https://www.youtube.com/watch?v=3JfnsbQ-F_8


Duration: 22:33
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Download Slides: https://www.dropbox.com/s/zx29el0fgdoehh8/Kaya_Taner_CCEurope_2014.pdf



In the mobile gaming space, the trend is shifting from traditional to new, innovative forms of ad-based monetization. While in-game advertising used to come at a deadly tradeoff with user engagement and retention, novel strategies now allow publishers to make revenue from their games without hurting the user experience. These new mechanisms can sometimes even come with a value add for the user and foster engagement, retention and virality. In this session, we take a deeper look at general monetization models, provide examples of successful ad-based monetization strategies and see how they are changing the mobile games landscape for the coming years.

Delivered at Casual Connect Europe, February 2014



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Kaya TANER
CEO
AppLift
Casual Connect
Casual Connect Europe 2014
Casual Connect Europe