Best Practices in Ad-Based Monetization and Examples of Successful Native Ad Formats | MARSHALL

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United States GameDaily Connect
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Published on ● Video Link: https://www.youtube.com/watch?v=Dqez4DLsMAI


Duration: 26:51
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Download Slides: https://www.dropbox.com/s/3vb5elm68elyzpt/Damon_Marshall_CCEurope_2014.pptx

With all the buzz surrounding "native advertising" and so many options available for integrating an ad-based monetization solution into your game service, it's hard to tell which ones are "worth it" and which are red herrings. While the industry is still new enough to be shaking itself out in terms of clear "best practices", it is useful to look at the strategic approaches successful companies are taking and analyzing why these approaches are working. Damon Marshall from Supersonic Ads layout out some proven successful strategies and shares insights as to why these strategies were successful and where they might have been improved further.

Delivered at Casual Connect Europe, February 2014



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Tags:
Damon MARSHALL
SupersonicAds
Casual Connect
Casual Connect Europe
Casual Connect Europe 2014