The Flash, the latest DC Extended Universe film, opened to a disappointing $55.1M over 3 days and $64M for the 4-day Juneteenth holiday weekend at 4,234 theaters. This is below Warner Bros.’ expectations of $70M-$75M for the 3-day opening.
There are a number of factors that may have contributed to the film’s low opening. First, the film was not able to do as much press as other major motion pictures due to the legal troubles of star Ezra Miller. This meant that the film was not able to reach as many potential viewers.
Second, the film also did not have a promotional partner campaign like most other tentpole films. This type of campaign can help to generate excitement for a film and drive ticket sales.
Third, the film is a more “deep universe” superhero movie, which means that it is not as accessible to general audiences as some other superhero movies. This may have also contributed to the film’s low opening. #TheFlash #Movies #BoxOffice
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