The Role of the CMO Needs to Be Reinvented

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Ireland Web Summit
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Published on ● Video Link: https://www.youtube.com/watch?v=-DozzuBCozw


Duration: 23:28
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Few senior executive positions have been as subject to as much change over the past few years as that of the Chief Marketing Officer. The rise of new media, the growing number of sales and service touch points and the fragmentation of customer segments has been complimented by a rise of chief digital, technology and information officers taking over parts of the traditional marketing role. Is the role of the CMO becoming increasingly redundant? Till Faida of AdBlock Plus and Jason Harris of Mekanism took to the stage to debate.

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