The State of Free-to-Play | Andy KLEINMAN

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United States GameDaily Connect
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Published on ● Video Link: https://www.youtube.com/watch?v=bxfwEDj6Z3o


Duration: 20:57
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The free to play market is maturing, and now more than ever, audiences are spending increasing amounts of time and money in games. Gameplay is becoming less about churning out one-off experiences, and more about the longer term engagement opportunities with players. What makes games successful in free-to-play today? How can developers improve their ROI? What are the challenges of operating games as a service? In this session, Andy Kleinman of Scopely will share what developers need to keep in mind as they build games in this maturing market. Whether you've launched a premium game and are looking to pivot into free to play, or you're looking to improve ROI on existing freemium games, this session will provide an informative perspective on the opportunities and challenges in the market today.

Delivered at Casual Connect Asia, May 2013.

Download Slides: https://s3.amazonaws.com/Casual_Connect_Asia_2013_Presentations/Andy_Kleinman_CCAsia_2013.ppt



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Tags:
Andy KLEINMAN
Scopely
Casual Connect Asia 2013
Casual Connect