How a Japanese Mobile RPG Made it Big Outside Japan | Tetsuya MORI

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Published on ● Video Link: https://www.youtube.com/watch?v=zj74sOQcGHU


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Tetsuya Mori will share DeNA's experience developing their own first party title, Blood Brothers, and how they managed to apply the science of operating social games in Japan to the US market. Disbelief? Let the results speak for themselves as Blood Brothers has managed to stay in the Top 3 of the Grossing Charts both on Android and iOS. He will also share how DeNA extends the lifespan of their titles by localizing them for specific markets like Korea and China.

Delivered at Casual Connect Asia, May 2013.

Download Slides: https://s3.amazonaws.com/Casual_Connect_Asia_2013_Presentations/Tetsuya_Mori_CCAsia_2013.ppt



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Tags:
Tetsuya MORI
DeNA
Casual Connect Asia 2013
Casual Connect