Maximizing Player Retention and Monetization in F2P Games | David CHIU

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Kongregate, part of the GameStop network, is a leading online gaming platform for free-to-play games and mobile publisher. Kongregate has over 300 games on Kongregate.com from developers all over the world ranging from small indie developers to big multinational companies like Nexon, Tencent, R2, BigPoint, IGG, Snail, etc.

As a platform for F2P games, Kongregate has a unique perspective on what types of mechanics and characteristics of F2P games are most effective at maximizing player retention, monetization and satisfaction. This talk will look at F2P trends and specific game metrics with a comparative analysis of free-to-play games by Asian & Western developers. We will examine the similarities and differences between games as it relates to retention/ monetization, share best practices and statistics to understand how to maximize your success with Western audiences.

Delivered at Casual Connect Asia, May 2013.

Download Slides: https://s3.amazonaws.com/Casual_Connect_Asia_2013_Presentations/David_Chiu_CCAsia_2013.pptx



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Tags:
David CHIU
GameStop
Kongregate
Casual Connect Asia 2013
Casual Connect