The state of web search engine optimization

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United States Google Search Central
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Published on ● Video Link: https://www.youtube.com/watch?v=xpSRdok0qUM


Duration: 17:29
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Aleyda Solis, SEO Consultant and Founder of Orainti, presents some of the main learnings from the SEO chapter of the Web Almanac 2020. Learn how website SEO practices have changed since 2019 and what the trends were for 2020.

The SEO chapter of the Web Almanac 2020 was authored by Aleyda Solis, Michael King, and Jamie Indigo. The Web Almanac is a comprehensive report on the state of the web, backed by real data and trusted web experts.

Check out the Web Almanac 2020 → http://goo.gle/webalmanac2020
Is more content better? (SEO Mythbusting video) → https://goo.gle/3rWRcvC

00:00 Introduction
00:27 What is the Web Almanac?
1:18 Crawlability & Indexability
4:10 Content trends
9:25 Structured data
11:49 Page experience
13:39 Recap

Watch all Search Central Lightning Talks → https://goo.gle/2VclBJz
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Tags:
GDS: Yes
search optimization
search optimization trends
SEO trends
State of SEO
state of search optimization
javascript link discoverability
canonical tag usage
structured data usage
https usage
Robots.txt usage
core web vitals score
Web Almanac
Aleyda Solis
page experience
Search Console
Google Search
search
search results
search appearance
how to optimize search appearance
seo
search engine optimization
Search Central Lightning Talks
lightning talk