Think Globally – How to Build Your Game and Acquire New Users for Worldwide Success | PANEL

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United States GameDaily Connect
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Published on ● Video Link: https://www.youtube.com/watch?v=QAb9l7DDm0k


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Guide
Duration: 35:40
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Delivered at Casual Connect USA 2017. In this panel, we’ll discuss how to build your game to immediately resonate in regional markets as soon as you launch. Each panelist will touch on how their business directly benefits from acquiring internationally and how they channel ad revenues into user acquisition. Finally, we’ll review how to plan for the cost of installs changing over time and how to maintain your game’s growth across regions.

Lenette Yap, UA & Growth Marketing Manager, Wooga
Michael Ritter, CEO & Co-Founder, Maple Media
Eugenia Kovalenko, Director of Marketing, Smule
MODERATOR: Rafael Vivas, Vice President, Business Development, AppLovin



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Tags:
Casual Connect USA 2017
CCUSA17
Lenette Yap
Michael Ritter
Eugenia Kovalenko
Rafael Vivas
gaming