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PikPok’s Chief Publishing Officer Karah Sutton shares how the team builds momentum for the release of ‘Into the Dead: Our Darkest Days.’ Tap into hard-won advice on how to get more value out of events and define KPIs to reach your goals, plus great tips on pitching your game to publishers, the differences between mobile and PC launch strategies, and helping your game stand out to players.

Find more great support for small studios in our Indie Survival Guide:
https://on.unity.com/3YP4bmD

Check out PikPokGames 'Into the Dead: Our Darkest Days' on Steam: https://on.unity.com/3ZjZKQQ

Time Stamps:
0:45 Reanimating a classic for PC players
1:44 Mobile vs PC game marketing
3:22 Measure what matters
4:59 Know how you stand out