User-Acquisition Tips When You Are an Indie Developer | Sébastien BORGET
18As an indie developer or studio, you usually work alone or as part of a small team and want to focus only on making your game and nothing else around - specifically marketing! You give your best because you're good at it, and you're right, you should! How do you acquire users without having resources, with little time and a budget as small as $100? Why should you do it? Attendees will learn the basic principles of user-acquisition and be provided with many concrete and best-practice examples successfully applied by an indie studio to acquire users profitably on a budget. Forget about App Rankings and Top Charts, this session is for you to learn to focus on the key metrics for your games and what to do or not to do when you have limited resources, time and money!
Delivered at Casual Connect Europe, February 2014