What does Gen Z giving mean?

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Understanding Gen Z Giving: Connecting with the Next Generation of Philanthropists • Gen Z Giving: Connecting with the Next Generation • Discover the charitable behaviors and philanthropic trends of Generation Z, the socially-conscious demographic born between 1997 and 2012. Learn how their values and concerns shape their giving patterns, and find out how charities can effectively engage with this digitally connected generation through transparent and direct philanthropy.