What it Means to Be a Man

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Ireland Web Summit
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Published on ● Video Link: https://www.youtube.com/watch?v=X3eZSQDX1hw


Duration: 17:38
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Axe (or Lynx to others) is one of the most powerful FMCG brands in the world today, with an array of legendary campaigns built around the concept of attraction and masculinity. But how has Axe's messaging evolved as the world around it has changed? Chief visionary for the brand, Rik Strubel, shared all.

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Axe
Lynx
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rik strubel
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