The Advertising Power Behind Doing Good
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Published on ● Video Link: https://www.youtube.com/watch?v=s3Sg_ek38Rc
Since it's foundation in 1985, the Comic Relief brand has come to represent a vision of a just world, free from poverty. But what is the advertising power behind that drive to do good? Comic Relief CEO Liz Warner and Mekanism CEO Jason Harris joined Aine Kerr of Neva Labs on stage to reveal all.
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