What the Top 50 Do with In App Purchasing | Mike Hines

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GameDaily Connect

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Published on September 16, 2015 3:55:46 PM ● Video Link: https://www.youtube.com/watch?v=H2Mpi8Pgtm4

Duration: 32:02

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Download slides: http://gamesauce.org/news/2015/10/28/mike-hines-and-what-the-top-50-do-with-in-app-purchasing-casual-connect-video/

Delivered at Casual Connect USA 2015.

Amazon has collected data about how users engage with IAP in games, and we have reviewed how the most profitable apps are using IAP to monetize successfully. We found data on two levels: HOW the top 50 did differently (retention data, session length data, units sold and price data) and WHAT they did differently to get those results. It turns out there are a handful of things that most of the top 50 do that other games do not. We’ll share that actionable data with you in this session.