101 Thieves ("One Oh One Thieves") is a premium lifestyle brand and gaming organization. Built at the intersection of competitive gaming, entertainment, & apparel, 101 Thieves was founded in 2017 by Matthew "Nadeshot" Haag, the former OpTic Gaming Call of Duty captain, X Games gold medalist, and 2014 Esports Athlete of the Year. After retiring from competitive play, Matt founded 101 Thieves as a creative outlet for his entrepreneurial passions. In its first five years, 101 Thieves has won multiple esports major championships in Call of Duty, League of Legends, and VALORANT, made Fortnite World Championships, launched the top gaming podcasts on iTunes, sold out countless apparel drops, and is supported by major partners such as Cash App, General Mills, & Rocket Mortgage. The company has raised $60M from investors including Drake, Scooter Braun, Cleveland Cavaliers Owner & Quicken Loans Chairman Dan Gilbert, Artist Capital Management, Ludlow Ventures, Green Bay Ventures, and Sequoia.

Most Viewed Games

League of Legends

81,927,715 views

286 videos

3:00:31:50

Valorant

52,276,709 views

115 videos

1:10:31:32

Among Us

19,569,414 views

39 videos

6:09:57

Fortnite

16,620,420 views

52 videos

12:59:45

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Latest Videos

Should you trash talk in Esports?

2026-02-04 8:34:19 PM ● 25,556 views ● 0:00

Do All FPS Players Think The Same?

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Apex Legends Player vs Reaction Test

2026-01-23 12:41:39 AM ● 19,184 views ● 0:00

Apex Legends (2019)

The New Era of 100 Thieves (ft. NiceWigg)

2026-01-20 8:00:33 PM ● 68,824 views ● 0:00

We Turned Our Office into a Pizza Restaurant

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Do All Streamers Think The Same?

2025-11-26 6:03:36 PM ● 81,964 views ● 0:00

xikers(싸이커스) x 100 Thieves Compound Tour

2025-11-19 6:01:12 PM ● 15,166 views ● 0:00

Anita VS. Sunny Cup Challenge

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Minute to Win It Challenge

2025-10-16 8:00:08 PM ● 31,849 views ● 0:00

100 Thieves Meets ATEEZ(에이티즈)

2025-10-07 7:04:23 PM ● 68,510 views ● 0:00

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