4 Million Downloads in 4 Days: A Postmortem for Jenga iOS | Nick BHARDWAJ

Channel:
United States GameDaily Connect
Subscribers:
11,400
Published on ● Video Link: https://www.youtube.com/watch?v=9OZ9B6tKjLk


Game:
Jenga (2010)
Duration: 26:29
3,677 views
35

This session will discuss the life cycle of the iOS mobile application "Jenga" by NaturalMotion Games. Initially released as premium application on the iTunes Marketplace in 2010, NaturalMotion Games recently experimented moving the application to free for a limited amount of time in 2012. In a span of 4 days, Jenga crossed over 4 million downloads and reached the top of the charts in over 50 countries. In this postmortem, Nick will discuss the strategies NaturalMotion Games used in order to launch their game to number 1 overall with a marketing budget of $0. He will also share KPI's across the game to illustrate how developers can breathe life into existing IP to bolster growth in both the freemium and premium space.

Delivered at Casual Connect Asia, May 2012.



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Tags:
Nick BHARDWAJ
Jenga (Game)
NaturalMotion
Casual Connect
Casual Connect Asia 2012


Other Statistics

Jenga Statistics For GameDaily Connect

GameDaily Connect presently has 3,677 views for Jenga across 1 video, with his channel publishing less than an hour of Jenga content. This is less than 0.03% of the total video content that GameDaily Connect has uploaded to YouTube.