Skipping Across The Pond: How to Successfully Launch an Online Game in Foreign Markets | LETZELTER
0Imagine finally having all the pieces together for an electrifying new online game. The launch went well, you have successfully conquered your regional market, and now additional users are coming in from other countries or even continents but your monetization strategy only addresses local payment methods.
The monetization of hitherto local games on an international scale is often one of the key challenges in new projects. Matthias Letzelter, Head of Business Development Games & Interactive Services at mopay, will discuss what questions need to be answered and what steps must be taken to succeed internationally as a game developer. He will present the audience with selected lessons learned from Europe and the U.S. that will benefit Asian and international game publishers and online commerce providers. Case studies and real-world examples of commercially successful international games will top off the session to give attendees an idea what to look for in their own effective monetization strategy.
Delivered at Casual Connect Asia, May 2012.