Monetization and Online Payment in Southeast Asia: Emerging Trends and Challenges | Rivai ADIDHARMA
0The use of virtual currency has been increasing globally, especially in Asia. People now consider "wealth" not just in how much dollars and cents they have but also the value of the virtual items and credits that they own. We observed an ever-growing presence of new and reinvented social media sites, and the surge of consumers spending on such platforms contributes to a sustainable ecommerce industry. Monetization through social media is not easy as exposure is not equal to revenue. It is important to know the dos and don'ts, and one needs to carefully monitor, study and understand the difference between trend and fad. By using the right strategy, there are ways to monetise your businesses in social media like creating a unique platform of your own, ad placement to the right demographic.
Delivered at Casual Connect Asia, May 2012.