Opportunity for Mobile Social in Japan, China and Korea | Tetsuya MORI

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Published on ● Video Link: https://www.youtube.com/watch?v=Ff0fjmTJmGM


Duration: 26:43
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Japan, China and Korea -- these three markets are always the top-of-mind for most game developers that want to win in Asia. But behind what seems to be an easy goldmine, are many pitfalls, traps and misconceptions for each market. At the heart of the matter, developers have to decide whether to take the more costly approach of localizing in each market or the more risky approach of deploying a single version to fit all markets. Because DeNA has local platform presence running in each of these markets, we'd like to share our story from our on-the ground experience, on how we see each of these markets evolving and how we adopted our Mobage platform in each territory to maximize the chances of success for our the game developer partners

Delivered at Casual Connect Asia, May 2012.



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Tags:
Tetsuya MORI
DeNA
Casual Connect
Casual Connect Asia 2012