How Reality-Based Games Are Transforming Our Understanding of "Play" | WALLACE
4When most people think about social games, they tend to focus on titles like Zynga's Cityville or Farmville. Both are very successful gaming simulations, but what if the farm or city a player built in games like these mirrored what actually happens in the real world? As the Facebook gaming platform matures and the mobile gaming space becomes increasingly crowded, a whole new type of social gaming is taking hold, one that, in a variety of compelling ways, embraces meaningful connections to the what is "really" happening. This 30-minute talk by gaming veteran and Playmatics CEO, Margaret Wallace, provides an overview of how gaming and the real-world are increasingly intersecting -- whether you're talking along the lines of timelines, location, living,""gamification" -- working together to change gaming forever, maybe even changing the world.
As the lines between social gaming and reality are blurred, what are the implications for our industry as well as humanity?
Delivered at Casual Connect Asia, May 2012.