730N1 Strategic Management (Business & Management) Coursework Assignment
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Description
This Strategic Management (Business & Management) module aims to give you a strong grasp of the issues, tools and theoretical perspectives underlying the practice of strategy and its links with management. Using a combination of theory, practice and cases you will learn how to apply principles of strategy to companies.
The Strategic Management (Business & Management) module begins by covering key skills and tools for strategic analysis. These include tools for analysing a firm’s macroenvironment and competitive environment, as well as an organisation’s own resources and capabilities. It then provides an in-depth summary of the strategy process as it is used by managers, and then discusses the range of theoretical perspectives that inform our understanding of this process.
Coursework Assignment – Individual Essay
Essay Questions
1 Choose two companies that are listed on the London FTSE or New York stock exchange: one that has implemented a strategic initiative successfully and one that has done so unsuccessfully. Critically evaluate the two initiatives and their differing outcomes using strategic management concepts and tools from the module. Justify your assessment using at least one of the following themes discussed during the first four weeks of the module: strategic purpose; the external environment; resources and capabilities.
2 Identify the main environmental forces that affect the global pharmaceutical industry. Use scenario planning techniques to consider the key drivers of change that will affect the
global pharmaceutical industry in the future.
3. Analyse the Five Forces framework to identify environmental forces affecting the global pharmaceutical industry. Do these forces differ by industry sector and where would you place the different sectors in the industry life cycle?
4. Identify strategic groups within the global ethical pharmaceutical industry. Describe the strategic choices made by Pfizer from 2008 onwards and comment on what might have been the drivers behind these choices and how successful they were.
5. How has the ‘strategic customer’ evolved over time for global pharmaceutical
companies? What is the impact on industry critical success factors?
6. What is the prevalent ‘ethical stance’ in the pharmaceutical industry? Create a stakeholder map for the pharmaceutical industry and consider what actions the industry could take to engage more effectively with its stakeholders.
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