Japan has always been cited as the most advanced mobile culture in Asia. Virtual goods purchases from mobile social games generates a multi-billion dollar annual figure making it one of the highest gaming ARPU markets in the world. Most people may account this to the advanced devices, high-speed network and high-disposable income in Japan, but after working with SEA developers, Mr. Suyama points out a more fundamental reason for this phenomenon after discovering a striking difference between Japan and the rest of SEA in terms of game design and game operation processes. This discussion give the audience a peek inside the highly service oriented and scientific approach of Japanese developers and contrast it with the main stream developer methods found in SEA.
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