SECRETS of Creating Long Life Cycles in Social Games | Mike LEE
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On August 3rd 2009, Happy Elements launched My Fishbowl on Facebook. Within two months it had attracted 2.4 million daily active users, and began the new wave of fishbowl games on Facebook. My Fishbowl has been operating for more than 2 years now, with 3 million monthly active users and increasing revenue. How can Happy Elements do this? This session will tell you how to obtain and maintain users as well as provide the key to stimulating revenue growth.
Delivered at Casual Connect Asia, May 2012.
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Mike LEE
Happy Elements
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Casual Connect Asia 2012