Barry O'Reilly: the power of incentives to drive behavior change

Channel:
United States Game Thinking TV
Subscribers:
15,100
Published on ● Video Link: https://www.youtube.com/watch?v=GUht7WlJRLw


Duration: 54:21
2,628 views
18

Beware the power of incentives. When Wells Fargo wanted to motivate their employees to do a better job, their incentive scheme backfired, and resulting in the largest corporate fine in US financial history

Business strategist Barry O'Reilly, author of Unlearn and Lean Enterprise, shares his experience working companies like American Airlines, Walmart, and Wells Fargo Bank to help them choose the right incentive schemes, and innovate smarter.

LISTEN TO OUR PODCAST CHANNEL
https://gamethinking.io/podcast

BARRY O'REILLY
http://barryoreilly.com

-------------------

Want to learn from people like Barry? Check out the Game Thinking Masterclass — skill training for product teams — featuring monthly visits from VIP guests like Barry.

Learn more and apply now
https://gamethinking.io/masterclass

-------------------

📚 ABOUT OUR CHANNEL📚
We deconstruct breakout games & apps to help you innovate smarter and find product/market fit. Hosted by Amy Jo Kim - Game Designer & Startup Coach - prev. Rock Band, The Sims, Covet Fashion Happify, Netflix.

Check out our channel here:
https://www.youtube.com/c/GameThinkingTV/featured
🔔 Don’t forget to subscribe! 🔔

LEARN MORE ABOUT GAME THINKING
Check out our rapid innovation programs for product leaders.👍
https://www.gamethinking.io/programs

Join our free online community 📣 and get in on exclusive free events at
https://www.gschool.io/

Read our Game Thinking book 📘 at
https://gamethinking.io/book/

FIND US AT 👇
https://gamethinking.io/

GET IN TOUCH 👍
support@gamethinking.io

FOLLOW US ON SOCIAL 📱
Get updates or reach out to Get updates on our Social Media Profiles!
https://twitter.com/amyjokim
https://www.linkedin.com/in/amyjokim/
https://amyjokim.medium.com/

Game Thinking TV



Other Videos By Game Thinking TV


2022-10-27VALS in 1 minute #shorts
2022-10-27Understand customer motivation with VALS in 3 minutes
2022-10-24What's missing from the Metaverse, full interview with Philip Rosedale
2022-10-22You can't have it both ways... #Shorts
2022-10-20How Second Life created a STABLE digital currency long before CRYPTO
2022-10-19Are you comfortable being blindfolded? with Philip Rosedale #shorts
2022-10-17How Jobs to be Done helps you innovate faster, with Chris Spiek
2022-10-14What's missing from the Metaverse?
2022-10-10Innovation in Game Design, with Chris Heatherly
2022-10-06CASE STUDY: How Geocaching used Game Thinking to innovate smarter
2022-10-03Barry O'Reilly: the power of incentives to drive behavior change
2022-10-01How a UX Researcher used Game Thinking to build habits that stick
2022-09-29How L&D expert Jaxton Cheah found a better way to do gamification with Game Thinking
2022-09-29How Game Thinking Asia founder Ambikesh Prasad found a way to create long-term engagement
2022-09-29How Replika found its focus, with CEO Eugenia Kuyda
2022-09-29How VR expert Dylan Watkins learned to target real customer needs with Game Thinking
2022-09-26Mitch Zamara: Million on Mars & Play to Own (Getting 2 Alpha Season 7, episode 10)
2022-09-22Looking for product market fit? Join the Fall 2022 Game Thinking Masterclass
2022-09-22Why PUBG creator Brendan Greene is building a Metaverse that no one owns
2022-09-15How Emergent Gameplay makes PUBG endlessly replayable, with Brendan Greene
2022-09-08How EVE Online built tools that support a player-driven economy, with CEO Hilmar Pétursson


Tags:
amy jo kim
amy kim
game thinking
game design
design thinking
gamification
retention
user experience
customer journey
innovation
entrepreneurship
startup
product market fit
customer research
incentives
incentive systems
barry o'reilly
barry oreilly
unlearn