CASE STUDY: How Geocaching used Game Thinking to innovate smarter

Channel:
United States Game Thinking TV
Subscribers:
15,100
Published on ● Video Link: https://www.youtube.com/watch?v=VSLbdD2E8hE


Duration: 6:30
2,582 views
20

In this video, you’ll learn 5 strategies that the Geocaching product team used to innovate effectively.

Allison Kelsey is head of product at Geocaching HQ. Listen to Allison and her team explain how the Game Thinking Masterclass Team Training has helped them work together more effectively, and zero in on winning product ideas.

CHAPTERS
0:00 Introduction
1:23 1. Find & listen to high-need customers
1:54 2. Validate early to reduce uncertainty
2:48 3. Design your core activity first
3:13 4. Use an end-to-end design system
4:04 5. Use shared language to unify your team
5:45 Conclusions

GEOCACHING
https://www.geocaching.com/play

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Tags:
product strategy
innovation strategy
product manager
game thinking
design process
ux
entrepreneurship
gamification
product market fit
customer journey
customer research
user research
amy jo kim
amy kim
geocaching