Beyond Install: Maximizing User Acquisition via Post-Install Events | Anh Nguyen

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United States GameDaily Connect
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Published on ● Video Link: https://www.youtube.com/watch?v=NwX0Qjq4OVc


Duration: 23:47
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Delivered at Casual Connect Asia 2017. Acquiring high volume of downloads has been a good strategy, however, the ultimate user acquisition goal is to bring high quality users. Revenue generated while high value users make post-install actions such as completing tutorials, entering arena & making in-app purchases. This session will look into understanding the whole user funnel and how to use this data with best practices to maximize your user acquisition campaigns.
To download slides: http://bit.ly/2rzSdfQ



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Tags:
anh nguyen
casual connect
casual connect asia 2017
rovio entertainment
game industry
user aquisition
conversion rate
cpm
post install events